Bachelor of Business Administration (BBA)

Aims and Objectives of the Programme:

The Bachelor of Administration (BBA) programme aims to create graduates with high business acumen, with major focus in the areas of Entrepreneurship, Human Resource Management (HRM), and Marketing. The core focus of the programme is on developing behavioural and managerial aspects as well as fostering an entrepreneurial mindset. The programme will enable students to develop skills such as business planning, resource management, market research, leadership and team management, strategic planning, decision-making and problem-solving. The objective of the programme is to provide a strong foundation in business education with theoretical knowledge and practical skills. The programme offers eight major modules for a four-year degree programme which will enable students to delve deeper into the area of their specialisation, making them highly competitive in the job market. Furthermore, the knowledge and skills gained from the programme will help students to pursue higher studies in the field of business and management.

Programme Structure:

BBA (Entrepreneurship/Human Resource Management/Marketing)
Year	Year	Sem	Modules
1	l	ACT101 Financial Accounting	MGT101 Principles of Management	BMS101 Business Mathematics	EAP101 Intermediate English for Academic Purposes	BIM101 Introduction to Computer and Business
1	ll	BMS102 Introductory Business Statistics	BLT101 Legal Framework in Business	HRM101 Foundations of Human Resource Management	DZG101 རྫོང་ཁ་བརྡ་དོན་སྤྲོད་ལེན། Dzongkha Communication	EAP102 Upper-Intermediate English for Academic Purposes
2	I	ECN101 Microeconomics	MKT201 Principles of Marketing	FIN201 Fundamentals of Corporate Finance	EDP101 Basic of Entrepreneurship	GSE101 Analytical Skills
2	II	1^st Major Module	HRM202 Organisational Behaviour	ECN202 Macroeconomics	BIM202 Management Information System	MGT202 Production and Operations Management
3	I	2^nd Major Module	Elective Module 1	BLT303 Taxation Law & Practice	HRM304 Business Negotiation	BLT303 Taxation Law & Practice
3	II	3^rd Major Module	4^th Major Module	Elective Module 2	RES301 Research Methods in Business	MGT303 Strategy and Business Decision
4	I	5^th Major Module	6^th Major Module	Elective Module 3	RES302 Research Project	BMS404 Operation Research
4	II	7^th Major Module	8^th Major Module	Elective Module 4	MGT404 Governance, Ethics, and Sustainability	BRP401 Business Project

List of Major Modules:

Year	Sem	Required Major Modules	Entrepreneurship	Human Resource Management	Marketing
2	II	1^st Major Module	EDP202 Developing Entrepreneurial Mindset	HRM203 Recruitment and Retention	MKT202 Consumer Behaviour
3	I	2^nd Major	EDP303 Building Social Entrepreneurship with GNH Values	HRM305 Industrial Relations	MKT303 Sales Management
	II	3^rd Major	EDP304 Lean Startup Methodology	HRM306 Human Capital Management	MKT304 Advertising and Branding
	II	4^th Major	EDP305 Design Thinking and Innovation Management	FHRM307 Performance Management	MKT305 Channel and Logistics Management
4	I	5^th Major	EDP406 Digital and Scale up Strategies	HRM408 Compensation Management	MKT406 Digital and Social Media marketing
	I	6^th Major	EDP407 Digital Entrepreneurship	HRM409 Organisational Development and Change	MKT407 Retail and Franchise Management
	II	7^th Major	EDP408 Entrepreneurial Finance	HRM410 International Human Resource Management	MKT408 Services Management
	II	8^th Major	EDP409 International Business Law & IPR Management	HRM411 Human Resource Information Systems	MKT409 International Marketing

List of Elective Modules:

Year	Sem	Electives	Module option 1	Module option 2	Module option 3
3	I	Elective I	FIN303 Working Capital Management	PST102 Government and Politics in Bhutan	LAN203 English Phonology
3	II	Elective II	ACT202 Advanced Financial Accounting	PAD307 Introduction to Public Policy	GPD203 Foreign Policy
4	I	Elective III	PAD204 GNH: A Holistic Approach to Development	RIG101 ཕྲད་རྣམ་དབྱེ།	DOE303 Sustainability and Development
4	II	Elective IV	TRP201 Introduction to Translation	GPD305 Contemporary World Politics	RIG104 རྫོང་ཁ་བརྡ་སྦྱོར།