Associate Lecturer
Pabitra Burathoki is a communication and media professional with a solid academic background and hands-on experience in journalism, media production, and strategic communication. She earned both her Bachelor (2019–2022) and Master (2022–2024) degrees in Mass Communication and Journalism from the Kalinga Institute of Industrial Technology – Deemed to be University (KIIT-DU), Bhubaneswar.
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During her academic journey, she worked on live projects that enhanced her practical skills. At Sahu Technology in Mumbai, she created content promoting Bhutan’s tourism, highlighting its culture, natural beauty, and conservation efforts through impactful storytelling./p>
Through the Integrated Marketing Communication Live Project, she conducted market research, planned brand campaigns, and created visual content, showcasing her analytical and design skills.</p>
At Kalinga Bharati 90.0 FM, she researched, scripted, and broadcasted compelling news stories focusing on the evolving entertainment landscape, particularly exploring the influence of Western culture on Indian and Bhutanese festivals and traditions. Her work earned several on-air features, reflecting both her journalistic rigor and cultural insight./p>
Furthermore, her participation in an Advertising and Public Relations Live Project sharpened her copywriting skills and project management capabilities. She was instrumental in planning and executing integrated multi-channel campaigns, enhancing brand visibility and audience engagement./p>
Combining academic strength with practical media experience, Pabitra Burathoki offers a fresh, strategic approach to communication. Her blend of creative storytelling and analytical skills makes her an asset in media and education.
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